Jessica Caldwell

Strategic marketing and operations executive helping Cogent Law scale through data-driven marketing, business development, and operational excellence.

Professional Profile

Jessica Caldwell is a strategic marketing and operations executive with extensive experience helping professional service firms accelerate growth through data-driven marketing, business development, and operational excellence.

As Chief Operating Officer and Director of Marketing & Business Development at Cogent Law, Jessica leads the firm's marketing strategy, business development initiatives, operational infrastructure, and growth programs. She oversees the systems, processes, and cross-functional teams that support client acquisition, service delivery, and long-term scalability, while ensuring the firm operates efficiently and delivers an exceptional client experience.

Jessica specializes in developing scalable client acquisition systems, digital marketing strategies, thought leadership campaigns, webinar and event marketing, CRM automation, operational workflows, and business development programs that deliver measurable results. She is passionate about leveraging AI and emerging technologies to help organizations streamline operations, improve efficiency, and accelerate growth.

Signature Focus

Operational Leadership

Oversees the firm's operational infrastructure — systems, processes, and cross-functional teams that support client acquisition, service delivery, and long-term scalability.

Marketing & Business Development

Leads marketing strategy, thought leadership campaigns, webinar and event programs, and CRM automation designed to deliver measurable growth for the firm.

Technology & AI-Driven Growth

Applies AI and emerging technologies to streamline firm operations, improve efficiency, and build scalable client acquisition systems.

Areas of Focus

Marketing strategy and brand positioning
Business development programs and client acquisition systems
Digital marketing and thought leadership campaigns
Webinar, event, and content marketing
CRM automation and lead management
Operational workflows and cross-functional team leadership
AI and emerging technology enablement
Firm operations, scalability, and client experience

Education

Bachelor of Laws (LL.B.)

Universidade do Vale do Paraíba (UNIVAP)

São José dos Campos, São Paulo, Brazil